Your companies reputation depends upon its image, and first impressions are more important than ever in a digital world. Your website is the first image your potential clients will have of your company, and perception is everything. Your website should make current clients secure in their decision, and make potential clients want to join them. A visually pleasing and well crafted website can make all the difference in a clients eyes. Research shows most browsers make a judgement about you or your website in the first three minutes. A mobile responsive website, meaning one that is easily accessed and viewed through smart phones and tablets, where the majority of people do their browsing, is beyond crucial. A business without a mobile responsive website is losing potential clients on an hourly basis. Make the right, lasting impression upon your clients and use your website as a invaluable tool to grow and maintain your business.